The Line

Quintessential

If I was forced to, could I pick out a website as my favorite? What would be my chosen one? I’m a creative and overly analytical person, so how would I go about evaluating such a complex and layered question? To pick just one feels like having to chose my favorite child and ignore the rest of them. Would I base my decision solely as an artist and pick the site that photographically seduces me daily? Would it be a website that gives me information to think critically and objectively judge the world judiciously on a daily basis such as NPR? Or would it rather be the site that showers me daily with deep dollar deals that force me to click and open? Point being, the calculation of my choice is not easy.

After days of contemplation, it dawned on me that I knew exactly what my favorite website was – www.theline.com. I can instantly click to The Line and I’m immediately connected to my much needed dose of art, minimalism, modernism and cultural refinement. It is a website centered around beautiful designed homegoods that are carefully curated and liken to pieces of fine art. The furniture, objects and art are inspired to stand the test of time and labeled classic. The Line is headquartered out of SoHo in New York City in a white tenement building. Their flagship store is called The Apartment and it is actually a 4th floor that they made into a working apartment…with everything inside of it for sale! This includes a working kitchen, bathroom, closet and bedroom. I could easily move into that space. Recently, I was fortunate to be able to tour The Apartment while I was visiting SoHo. It was a dream come true.  The Apartment is designed in a neutral palette with white hardwood floors and lots of fur textures,  creating a cozy and inviting space. I found the detail and simplicity of The Apartment intoxicating. The photos on their website do not contain the vast depth that seeing the place in person can bring. Good thing my  boyfriend was there to take pictures, otherwise I would have left without any evidence of  it’s splendor to take back to Minnesota with me.

The Apartment Bedroom

I also enjoy that each photograph by The Line comes with a beautifully written review or story. After reading the descriptions, I can vividly image myself laying on a soft velvet navy blue sofa handcrafted in France and dreaming of lovers gone by. I am a visual person that values the combination of beautifully curated items, modernist art and written word that contains lifestyle tips for those who desire a quintessential design and ideology. Minimalism reminds me of my simple Scandinavian up-bring. Everything contained in my mother’s small apartment was plain yet refined. Now her antiques sit in my living room, waiting for life to wake them up again.

 

I don’t always look at this site because I get overwhelmed by it’s artistry and rarely do I have the time to invest in it fully. I do however, peruse it at least once a month for some quick visual inspiration. The Line is a minimalist dream come true.